Wednesday 14th June, Bell & Ross watch manufacture hosted a breakfast event to showcase new feminine models for the Bell & Ross watch collection. Gathered was many of the top women’s press representatives and fashion influencers to introduce the new collection of BR S Novarosa watches.
The presentation was based on a breakfast, the Novarosa Breakfast event, celebrated on the rooftop of Casa Suecia – the restaurant of the centric and iconic NH Suecia, and gathered around 40 people with extensive backgrounds in fashion, horology and women’s blogs.
Lara Martín-Gilarranz, founder of the blog ‘By My Heels’, one of the most prolific and up-and-coming influencers of Spain, and close friend to watch manufacture Bell & Ross, co-hosted the event and went through detailed plans on how to combine Bell & Ross watches and fashion trends according to each occasion and personal tastes.
The rooftop scene, with amazing views of the center of Madrid, was decorated with pink tones – the colour of the dial of the new Bell & Ross BR S Novarosa, which is said to be inspired by supernova stars, a phenomenon that releases an intense and shocking pink halo when a star explodes.
This halo, or “powder” rose served, in turn, as an inspiration to link the femininity of the BR S Novarosa with the world of women’s cosmetics. For this special event, Bell & Ross collaborated with world famous cosmetic brand Bobbi Brown who installed a make-up set on the rooftop.
Whilst guests were served a healthy breakfast, they were also given the opportunity to try on the new BR S Novarosa watches and give their opinion on the new watches. They were also offered to the opportunity to use different make-up products supplied by Bobbi Brown and given new cosmetic tips to use by Bobbi Brown professionals.
Through this Novarosa Breakfast, Bell & Ross has once again demonstrated that the brand can captivate and interest trendy young women interested in both beautiful elegant timepieces with advanced horological mechanics, offering both stunning contemporary designs and innovative timepieces. The Bell & Ross women’s collection continues to go from strength to strength and signify elegant and sophisticated timepieces with strong personality.