BELLA HADID CHOOSES TAG HEUER!

In a fitting tribute to New York Fashion Week, TAG Heuer and Bella Hadid  have decided to team up and create a partnership of sorts. The collaboration was announced at Equinox Bond Street – a new location in the luxury lifestyle brand’s health club portfolio. From the start it is clear that TAG Heuer’s advertisement campaign featuring Bella Hadid, shot by American photographer Cass Bird, would ultimately result in a one-of-a-kind partnership as unique and distinctive as Bella herself!

Does Bella Hadid really need an introduction? Last year was a banner year for the young American model, who now will be the face of luxury Swiss watch brand TAG Heuer.

BELLA HADID CHOOSES TAG HEUER!

Voted “Model Of The Year” in December 2016, this fashion icon has fast become a growing sensation in the fashion world, and had the fastest growing fan base of followers on social media networks in 2016. Now as a rising star of the fashion industry, she is handling the demands of her lifestyle with a certain poise and maturity that comes rare in the industry. It very much seems she knows what she wants, what she likes, and what she wants to achieve in her life – which is very admirable.

With over 10 million followers on social media, Bella often has an ability to express herself through images, often light and subtle, other times fraught with mystery and intrigue, but with always a clear artistic sense in mind which is deeply personal. It is said that Bella speaks the language of Millennials, the generation of which TAG Heuer is very much trying to reconnect with, and therefore proving a partnership that becomes very beneficial for both TAG Heuer and Bella Hadid.

BELLA HADID CHOOSES TAG HEUER!

At the event, TAG Heuer CEO Jean-Claude Biver said: “I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generation, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today”.

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