Tag Heuer and Manchester United have today unveiled their official club Special Edition watches at an event held at Old Trafford.
Attended by Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, and Richard Arnold, Manchester United Group Managing Director, the event – held in the Club’s Old Trafford Megastore – saw a crowd of fans gather to be the first to view the exclusive watch collection.
To add even more excitement to the occasion, fans were greeted by club captain Wayne Rooney, as well as first team players Zlatan Ibrahimovic, David De Gea and Ander Herrera, who made a surprise appearance at the store to present the watch collection to the waiting crowd. They amazed the public by participating in the sales of the first stamped Manchester United watches.
In the run up to the launch, fans were challenged to take part in the TAG Heuer & Manchester United Pressure Test challenge, competing against the clock in the ultimate quiz. The four most successful fans were invited to Old Trafford on the day of the launch to compete against the four first team players in front of a crowd of 300.
The two new watches – The TAG Heuer Carrera Heuer 01 Chronograph in-house Caliber Manchester United and the TAG Heuer Formula 1 Manchester United Chronograph Quartz. The first watch, the 01 Chronograph with in-house Heuer-01 is a watch of true beauty thanks to the black skeleton dial. A prestigious watch that puts in the spotlight the bright red of Manchester United: club logo positioned at 9 o’clock, TAG Heuer’s shield on the bezel at 12 o’clock, hands of hours, minutes and central second of the chronograph, red alligator strap make this watch a distinguished yet high prestige watch.
The TAG Heuer Formula 1 Manchester United Chronograph Quartz similarly resects the Manchester United universe, but this time at a much more accessible price. It is indeed one of the best value timepieces on the market with high quality finishes and functions honouring the Manchester United logo on the 1/10th second counter at six o’clock.
Jean-Claude Biver comments; “Our partnership with Manchester United seals the important and strong involvement in Football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand in Asia where Manchester United is one of the most loved brands you can find.
We are always trying to build what we call a 360-degree partnership. Our relation therefore goes beyond being just a time keeper or having a visibility in the Stadium. And besides creating events together, we are also engaged in promoting with the Club and the players with special dedicated watches designed for the Club. In any case there is no limit to the depth and width of our partnership”.
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