Some exciting news out of TAG Heuer this week as TAG Heuer and Red Bull Racing Formula One Team have agreed to extend their engine sponsorship for another 2 seasons. Coinciding neatly with the last Formula One Grand Prix of the season in Abu Dhabi, Marc Biver, TAG Heuer Global Sports Director, and Christian Horner, Team Principal of Red Bull Racing, were joined by a number of guests and media to announce the news.

They were joined by Red Bull driver Daniel Ricciardo, who together at the press conference began a countdown to the official next Grand Prix, which will take place in Australia on 26th March The gesture signifies the partnership between the 2 brands for the coming seasons.

Christian Horner, Team Principal of Red Bull Racing stated:

“I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

As the Official Timekeeper, Official Watch and Team Performance Partner of the Red Bull Racing Team, agreed in December 2015, TAG Heuer were immediately swept away with the team’s atypical approach to sport, performance and entertainment which appealed to TAG Heuer and which continues to be perfectly in line with the avant-garde Swiss watch brand’s marketing strategy.

The extent of the visibility of TAG Heuer which appears throughout the race broadcasts, will also be seen on the drivers’ helmets, their gloves, race suits, as well as on team uniform and, of course, on the cars themselves; on the engine cover and chassis top. Naturally, the brand will also be supporting the team on their wrists – either with connected watches, with Formula 1 or with Carrera Heuer 01 models exclusive to the team.

TAG Heuer continue to push become an integral part of the racing community and is the founding partner and Official Timekeeper of the FIA Formula E Championship, of which many consider to be the rising star of motorsport. The brand also sponsors many legendary races including,  Carrera Panamericana and Pike’s Peak in the USA and the Indy 500 in Indianapolis. Racing greats such as Ayrton Senna and Steve McQueen also remain members of the TAG Heuer family of ambassadors further enforcing the strong ideals of racing in the brand.