#MondayMonday is the new name of the new given to the new operation launched by TAG Heuer on its e-commerce site. The idea? Limited numbers of unique items and experiences will go up online, all over the world, on the first Monday of every month.

#Monday#Monday

Announced during the weekend preceding the sale, the item will be sold at a fixed price, on a first come first served basis, or by auction. All the profits from each sale will be donated to a chosen charity. A new concept that will allow TAG Heuer to set a regular connection with its digital community.

#Monday#Monday

The first sale took place on Monday 1st May and featured limited edition Autavia‘s hard back book signed Jack Heuer, Jean-Claude Biver and Patrick Dempsey and was sold out very quickly. All the proceeds from the sale was donated to the Make-A-Wish Foundation of Switzerland which grants the wishes of children aged between 3 and 18 living with serious medical conditions to give them hope, strength and joy.

 

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