Ayrton Senna in Monaco - @Norio Koike (2)

Thirty years ago, Ayrton Senna won the extremely iconic Monaco Grand Prix for the very first time. He subsequently went on to become win the race several times, giving him a legendary title in the world of Formula One. To celebrate this key date, TAG Heuer is honoured to welcome Bianca Senna to the inauguration of its new boutique in Monaco, for the exclusive preview of the new Senna collection of limited edition pieces.

For the first time, TAG Heuer’s famous Heuer-01 proprietary movement is paired with the Senna design codes. With an brazen 45mm case, the Carrera Heuer-01 chronograph in black brushed steel with touches or red houses the skeleton dial and sapphire case back, allowing the precision engineering the Manufacture movement to be admired.

TAG Heuer Carrera Heuer01 ED. SENNA 2017 HD_2

The other pieces in the series are two Formula 1 models, one of which is a chronograph movement – TAG Heuer’s typical “motor racing” model. Both these models are 43mm in diameter and black, highlighted with touches of red, a combination which is a clear homage to the spirit of high speed racing. The dial features three red lines, hinting at the tracks left by a speeding race car. The chronograph version features a quartz movement accurate to a tenth of a second – an indispensable feature in a motor racing watch. The movement powers the small counter at 6 o’clock, with the minute counter at 9 o’clock and the running seconds counter at 3 o’clock.

TAG Heuer Formula1 Chrono ED. SENNA 2017 HD_2

The three new watches in the collection all proudly display the famous stylised red lacquer “S”, the exclusive Senna symbol, on the dial and bezel. The bezel also has a minute track, lending the pieces a racing feel and evoking the exceptional skill of Senna. Of course, they are all available with the iconic bracelet with S-shaped links, as adopted by Ayrton at the height of his achievements. It is both an iconic design and a standard bearer in terms of ergonomics and wearer comfort. On the Carrera Heuer-01 model, each link is rounded on the top, bottom and sides for an exceptionally comfort and smooth feel on the wrist.

TAG Heuer Formula1 ED. SENNA 2017 HD_2

These three new and classy watches, reflecting the true spirit of racing and idolise the spirit of a motor racing legend who featured in the original #DontCrackUnderPressure campaign in 1991.