From its new shop in the heart of the Russian capital and under the victorious aura of Pelé the King of football, Hublot marks the time for all the highlights of Planet Football.
On 16th June 2017, in the heart of Moscow, Hublot inaugurated its new store in the historic Metropol building. It is no coincidence that Hublot chose this precise moment in time. Just 1 year from the FIFA World Cup, and 1 day from the launch of the FIFA Confederations Cup (from 17th June to 2nd July), on Red Square, the World Cup record-holder and legend Pelé placed his winning touch on time. Together with Ricardo Guadalupe, CEO of Hublot and Philippe Le Floc’h, CCO of FIFA, he attended a ribbon-cutting ceremony to the sound of a whistle, signalling once again Hublot’s uncompromising commitment to football. From its status as “Official FIFA Watch” of the 2018 World Cup, its 4th official boards, including a Big Bang watch with straps bearing the colours of the 8 nations of the Confederations Cup, Hublot reigns supreme in timekeeping and football.
In its new almost 120m-squared Metropol shop, Hublot brought its friends together to celebrate the brand from the start of the next FIFA World Cup. Alongside the Swiss watchmaker was industry experts, friends of the brand as well as the king of football – Pelé, who at just 17 years of age had 6 goals and 1 World Cup title to his name. He is an unrivalled World Champion, being the only triple winner of the tournament to date.
From the 17th June onwards this year and next year, the world of football will have its eyes fixed on Russia. A Planet Football will exist, now and always, on Hublot time. For its 3rd participation in the FIFA World Cup, from South Africa and Brazil, Hublot will have the honour of timekeeping for the most popular international competition on earth. From 14th June to 15th July 2018, Russia will host the 21st FIFA World Cup.
This year, Hublot is the official timekeeper of the FIFA Confederations Cup 2017 and is paying tribute to the 8 footballing nations that will compete on the pitch by presenting a unique series of interchangeable straps in the colours of the participating countries. Presented on the emblematic Big Bang Unico model, the patented One Click system allows the wearer to support the team of your choice during the matches. The watch has an emblematic manufacturing movement, incorporating over 300 components, a flyback chronograph with column wheel on the dial side and two-way automatic winding. On the pitch, the watchmaker will dominate the game by sequencing the time, player changes and extra time through the 4th official boards in the form of the Big Bang model.
Being a part of the most legendary competitions from FIFA and UEFA, Hublot is a key player in all the matches and all the victories. The Champion of Planet Football will once again be the star watchmaker of the World Cup.